mastercardMasterCard announced the official launch of its Priceless Arabia campaign, which brings the global Priceless Cities program to the Middle East and North Africa for the first time. Dedicated to bringing consumers closer to their passions, the highly popular campaign recognizes and celebrates the entire region, thus building on the global destinations strategy for the first time since its inception in 2011.

Be it embracing history at Petra in Jordan, following the paths of Pharaohs in Egypt, discovering the natural wonders of Oman or experiencing the very best that Dubai has to offer, Priceless Arabia will give cardholders unique experiences in one of the world’s most diverse and exciting regions. Travel, attractions, sports, dining, shopping and entertainment are at the heart of the campaign, and cardholders can avail exclusive offers and experiences in the UAE, Kingdom of Saudi Arabia, Qatar, Egypt, Jordan, Oman, Lebanon, Morocco, Kuwait and Bahrain.

“With its rich cultural heritage and booming tourism and travel sector, the Middle East is the ideal market to introduce our latestPriceless Cities campaign, which stresses the importance of memorable experiences rather than material things,” said Raghu Malhotra, Division President, Middle East and North Africa, MasterCard. “The Arab region shares many commonalities among its diverse population with its common language, cultural similarities and high interregional travel habits. It is these similarities that inspired us to develop MasterCard’s first ever region-wide Priceless Arabia campaign as a natural evolution of the globalPriceless Cities program that we have launched in other markets. This region will remain a strategic focus for MasterCard and as the program develops we will be creating even more priceless opportunities for both residents and overseas visitors,” he added.

All experiences offered through this program are available at www.pricelessarabia.com and are redeemable to both domestic and overseas MasterCard cardholders.