The Department of Tourism and Commerce Marketing (DTCM) and the Emirates Medical Association (EMA) signed a landmark memorandum of understanding to capitalise Dubai ’s growing reputation as a medical knowledge hub by unifying efforts to attract health conferences while also increasing business events tourism to the Emirate.

The MoU aims boosting the number of international medical conferences held in Dubai and increasing educational opportunities for medical practitioners across the UAE.

The increased cooperation will see the two organisations teaming up to identify key medical conference topics that are important to Dubai’s medical sector and jointly bidding for international medical conferences to be hosted here.

Commenting on the signing, Hamad Bin Mejren, Executive Director of Business Tourism for Dubai’s Department of Tourism, of which DCEB is part, said: “Dubai has hosted many leading international medical conferences thanks to the hard work of our Al Safeer ambassadors. Through this agreement with the EMA we will seek to build on this hard work and further align the strategic objectives of the DTCM, the DCEB and the EMA so we can work together to increase our reach.”

Dr Mouza Al Sharhan, President of the Emirates Medical Association said: “Dubai is already a top destination in the Middle East for quality healthcare services and the EMA is excited to play a part in growing the Emirate’s role as a knowledge hub. When high-profile international health-related congresses are hosted here local practitioners get unprecedented access to the top professionals and latest developments in their field. This agreement is a winning proposition for both parties and will also have a positive impact on Dubai’s economy.”