rj-a321-a320Royal Jordanian launched a new in-flight service, duty- free sales, which enables passengers to shop from a vast range of prestigious brands on most RJ aircraft, particularly those on long- and medium-haul routes.

The service is offered in partnership with DFASS Group, the world’s largest global in-flight duty-free specialty retailer.

Under the agreement signed with DFASS Group, the latter is using its large network of product resources to formulate a unique program for Royal Jordanian appealing to the needs and desires of the airline’s passengers.

The onboard duty-free sales items include fragrances and cosmetics, watches, jewelry, tobacco, sunglasses, RJ-branded items and several products.

Customers can pay cash for their purchases, in Jordanian dinars, euros, US dollars or the British pound, or by using different kinds of credit cards.

RJ’s President/CEO Captain Suleiman Obeidat said: “Royal Jordanian’s objective to sell duty-free goods on board is an added value to the customer service it offers its passengers. This time-saving shopping experience will enable our passengers to buy their needs during their journey time.”

He added that the duty-free onboard sales will support Royal Jordanian with ancillary revenues, creating an additional opportunity to generate revenues.

DFASS VP Operations-EMEA Mario Mouarbes said: “DFASS is excited to commence operations in Jordan, and will leverage its global reach to ensure that Royal Jordanian is bringing first-class services to its passengers through state-of-the-art systems.”

Royal Jordanian chose DFASS after a rigorous RFP process, whereby numerous factors were evaluated, including information technology, creative sales and marketing plans, and access to various products, as well as a global operational infrastructure.