The development of the hotel sector continued to gather momentum in the first quarter, with new openings and the announcement that Dubai is set to become the home of the first Legoland Hotel in the Middle East.

The hotel, a joint venture between Dubai-based leisure and entertainment company DXB Entertainments PJSC and Merlin Entertainments Group, will be the seventh Legoland Hotel in the world. It will include 250 themed rooms tailored to suit fans’ different tastes and will include Lego models allowing guests to make memorable adventures. The hotel will be built over an area of 300,000 square feet and will be located in Dubai Parks and Resorts, the Middle East’s largest integrated theme park. Dubai Parks and Resorts includes Bollywood Parks, Motiongate Dubai and Legoland Dubai, which has more than 40 rides and attractions, and Legoland Water Park, which has 20 slides.

Raed Kajoor Al Nuaimi, Chief Executive Officer of DXB Entertainments, said: “The addition of a Lego themed hotel at Dubai Parks and Resorts will bring the total hospitality offering at the destination to over 750 rooms. With more than 100 rides and attractions spread across three theme parks, one water park and Six Flags Dubai opening in 2019, we expect families to spend several days at the destination to enjoy all the amazing experiences we offer. We are very pleased to partner with Merlin Entertainments to deliver a fun-filled and convenient place for families to stay as well as long-term value to our shareholders.”

The Legoland Hotel will contribute to making Dubai an ultimate family destination and theme park capital of the world.

Meanwhile, Address Hotels & Resorts, the flagship luxury hotel brand of home-grown hotel operator Emaar Hospitality Group, has opened the Address Boulevard, a city lifestyle resort. The hotel has 196 spacious rooms including 116 deluxe rooms, 44 deluxe club rooms, 28 one-bedroom suites, seven twobedroom suites and a luxurious presidential suite. It also includes 532 serviced apartments including duplexes and two penthouses with views of Burj Khalifa. Located opposite Dubai Mall on the Mohammed bin Rashid Boulevard, the hotel offers visitors easy proximity to retail and leisure attractions such as Dubai Opera.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: “While the location and amenities will be a key draw for visitors from across the globe, the value proposition and lifestyle choices offered by Address Boulevard ensure its credentials as a first-choice for discerning guests. The breathtaking view from the hotel and serviced residences, and the extensive choice of leisure and wellness pursuits differentiates it in the market.

“Address Boulevard is another statement on the ambition of Emaar Hospitality Group to set new industry standards. A celebration of the hospitality excellence that we have brought to Dubai, it is uniquely positioned as a city lifestyle resort – which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel.”