Blueair, the world’s leading indoor air purifying company, today opened an office in fast-growing Dubai that will serve as the hub for growing Blueair sales throughout the United Arab Emirates and Gulf region. The Blueair office will be responsible for developing sales throughout the Gulf Cooperation Council (GCC) alliance of countries encompassing Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and United Arab Emirates.

Future Market Insights’ (FMI) new research report expects air purifiers market in GCC Industry to touch US$ 85.2 million by 2020 while the UAE air purifiers market is expected to be worth US$ 26.10 million by the same time.

An early adopter of smart technology, Blueair in 2016 launched the world’s first smart, fully connected indoor air monitoring, control and purification system that puts consumers in control of the air they breathe, at home, work and play.

“Dubai is the perfect hub for Blueair to further scale up its presence in key markets across the Middle East region and strengthen our ties with both existing and new customers,” said TR Ganesh, General Manager, Middle East at Blueair. He said the office in Dubai demonstrates Blueair’s commitment to the region as a world leader in indoor air purification technologies with best of breed purifiers that help people breathe cleaner, healthier air at home and work as well as in hotel and fitness centers.