Dubai has officially welcomed one of its largest ever incentive groups, with more than 12,000 visitors from over 100 countries worldwide arriving for the Forever Global Rally 2017, taking place 2-11 April. Dubai Business Events, the city’s official convention bureau, successfully won the bid in 2015 to host USA-based Forever Living’s annual trip in partnership with a number of local stakeholders, including Dubai World Trade Centre (DWTC), Emirates and other key suppliers to the tourism and hospitality industry.

The Forever Living Global Rally builds on the attractiveness and growth of Dubai as a destination for large incentive groups, as first demonstrated by Dubai hosting NuSkin in 2014.

Forever Living markets and sells aloe vera-based health and wellness products through a direct selling structure and visitors in this month’s group include Forever Living business owners from around the world, as well as top executives, employees and their families.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing said: “Dubai has consistently captured the hearts of travellers from around the world, and has cemented its reputation of being an attractive destination for leisure and business. The growing influence of the incentive segment cannot be overlooked as it is a major contributor, not only towards the development of the overall business events industry, but also towards the success of the city’s tourism sector. Hosting the Forever Global Rally 2017 is a significant milestone for Dubai, and is testament to Dubai’s world-class physical infrastructure that is evidently capable of welcoming and accommodating large-scale groups. Dubai also continues to be attractive for incentive groups because of the large variety of activities and experiences that are available.”

As part of the Forever Global Rally 2017, engaging workshops and events will be held at Dubai World Trade Centre on 7-8 April, where announcements regarding new product launches will be made, and the company’s financial results will be disclosed to members and Forever business owners from around the world. Apart from annual sales meetings and networking events, the Rally also offers the opportunity for attending visitors to truly discover Dubai, experiencing the city’s superior hospitality offerings, as well as the diverse range of leisure activities that Dubai is world-renowned for.