For the first time, the Kingdom of Saudi Arabia at IMEX – Frankfurt will highlight the extensive range of more than 600 first class hotels, convention and exhibition facilities available in the leading cities across the country.

The marketing initiative is a practical step in line with Vision 2030, announced in April 2016, setting out economic and social policies designed to move the Kingdom’s economy away from its dependence on oil. Hosting business events is one of the focal points of the reforms, along with leisure and religious tourism, all means to generate both revenue and employment.

Under the National Transformation Plan, the centerpiece of Vision 2030, the Saudi Commission for Tourism & National Heritage (SCTH) is investing almost SAR 26 billion (US$7 billion) on initiatives around the country.

Established nearly four years ago, the Saudi Exhibition and Convention Bureau was created with a mandate to develop the meetings industry.

IMEX in Frankfurt 2017 will be held from 16 to 18 May, click here to see hotels in Frankfurt in case you plan to travel for the exhibition.