The Arabian Gulf emirate of Abu Dhabi, which has recently seen a rapid surge in its meetings infrastructure, has received a major business tourism boost with three new key events slated for next year.

The latest to be unveiled is the World Health Care Congress Middle East, being billed as ‘The Davos of Health Care,’ and which has won the backing of the Abu Dhabi Tourism Authority (ADTA), which manages, helps develop and promotes the emirate’s tourism industry. The event will be organised by the USA’s World Congress Inc., a leading global provider of healthcare congresses and will be staged next December, in collaboration with the Health Authority of Abu Dhabi.

To run annually, for three years from 2010 – 2012, the congress will target healthcare leaders and feature high level content covering research, policies and insurance with delegates being allowed to register for individual streams.

“We envisage the event attracting a high regional and international turnout of health care executives, providers, and government leaders to explore fresh ideas and unique insights,” said Gillian Taylor, Business Tourism Manager, ADTA. “The topics to be addressed will be actionable and strategic, designed to address escalating health care costs, challenges in quality, new models for finance and improvements in delivery.

“The congress will convene all stakeholder segments including the ‘buy side’ employers and all of the groups making up health care delivery. The congress will tackle pressing issues and gather critical audience groups.”

Meanwhile, March next year will see the staging of the first Abu Dhabi Media Summit in which 400 invited media representatives will gather in the capital of the United Arab Emirates for top-level dialogue. The summit will focus on emerging media in the Middle East, Africa and Asia. The co-chairs of the summit read like a ‘Who’s Who’ of the media worth and includes: the President and Chairman of News Corporation, Rupert Murdoch; Tim Armstrong the CEO of AOL; Lee Seok Chae, Chairman of KT Corporatin; Kai-Fu Lee, Chairman & CEO of Innovation Works; Maurice Levy, Chairman of the PublicisGroupe; Didier Lombard, Chairman of Orange/France Telecom; Kishore Lulla, Chairman and CEO of Eros International; Sunil Bharti Mittal, Chairman of CEO of Bharti Enterprises and Dr. Prannoy Roy, Executive Chairperson of NDTV.

“The Abu Dhabi Media Summit is set to become a tremendous meeting of the minds. I can’t think of a better place to be talking about the future of media,” said Rupert Murdoch. “Abu Dhabi sits at the nexus of East and West, of developing and developed, of our media present and its future.”

The invitation-only inaugural summit will be held at Abu Dhabi’s latest icon building – the Yas Hotel from March 9-12.