Etihad Guest, the award-winning loyalty programme of Etihad Airways, has announced a new partnership with Korea’s leading airline, Asiana Airlines.

The loyalty tie-up follows the codeshare agreement reached between the two airlines in October this year, and follows Etihad’s own entry into the South Korea market with flights to Seoul which commenced earlier this month.

The new partnership allows Etihad Guest members to earn and redeem Etihad Guest Miles each time they fly with Asiana Airlines. Members of Asiana’s loyalty programme, Asiana Club Programme, will also be able to earn and redeem miles when traveling on Etihad Airways.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “This new partnership opens up more opportunities for Etihad Guest members to earn and redeem miles, with a new range of destinations to choose from.

“The codeshare with Asiana, Korea’s leading airline, is a very important relationship for Etihad, and we look forward to strengthening our relationship through what is a very attractive proposition for customers of both airlines.”

With its modern fleet of 75 aircraft, Asiana serves 85 cities in 21 countries and 12 destinations within Korea. The airline also operates the largest network between mainland China and the rest of the world.

About Etihad Guest: Etihad Guest was launched in August 2006 and has quickly established itself as one of airline industry’s fastest-growing and most innovative loyalty programmes. Etihad Guest now boasts more than one million members.

The programme offers members the opportunity to accumulate Etihad Guest Miles which can be redeemed against a wide selection of more than 1,800 flight and non-flight rewards from more than 200 partners, ranging from hotel accommodation and car rental to retail discounts and exciting products on Etihad Guest’s online Reward Shop.