Emirates has received industry recognition in the recent 2010 GEMAS Effie (Gulf Marketing Review Effectiveness in Marketing Awards) MENA Awards.

Boutros Boutros, Emirates’ Divisional Senior Vice President Corporate Communications was awarded the coveted GEMAS Marketer of the Year. Boutros was selected by a 15-strong panel comprising regional and international marketing experts. The prestigious award recognises the positive impact that sustained marketing exposure along with an excellent product can have on a brand.

“The Corporate Communications department under the hands-on management of Boutros has done an excellent job of conveying the Emirates message to our consumers. Communicating with our customers and partners has been pivotal to our success and we have spared no expense in ensuring our message meets the right people at the right time. Boutros abundantly merits this important award,” said Sir Maurice Flanagan, Executive Vice Chairman, Emirates Airline and Group.

Emirates employs a full range of classic and contemporary elements in its communications mix to ensure it stays ahead of the game in a very competitive environment.

“Emirates is a powerful symbol of how intelligent communication practices can transform a local brand into an international powerhouse,” said Boutros Boutros. “We have an incredibly robust Corporate Communications department which has been massively successful in promoting the Emirates business through a cohesive strategy covering public relations, sponsorships, events, advertising, merchandise, internal communications and web initiatives. This award represents the dedication and enthusiasm of the entire Corporate Communications team in making Emirates the world renowned brand that it is today.”

“Keeping a brand relevant and fresh can be difficult but Emirates products speak for themselves. We have a young and modern fleet of aircraft, fitted with the industries best products, as well as a dynamic staff who have helped make Emirates the global icon that it is today,” added Boutros.

The airline has always been at the forefront of communications and is adept in growing its communications strategy alongside a consistently expanding international brand. Now operating to 109 destinations Emirates has worked hard to ensure its brand is easily identifiable wherever it flies to. Such initiatives include global sports sponsorships. Today the airline is linked to some of the world’s leading sport events, spread across the six continents that Emirates flies non-stop to from Dubai .

As part of its international exposure Emirates has also played an active role in promoting Dubai as an international destination for sport, business and tourism.

The GEMAS effie Mena Awards were launched to recognize, educate and encourage effectiveness among the marketing communications industry across the Middle East.