Etihad Airways has won first prize in the ‘airlines’ category at the 6th Pan Arab Web Awards, one of the top awards programs for digital developments in the region.

The Pan Arab Web Awards recognise excellence in web design, development and web ownership skills.
Etihad Airways, in conjunction with its supplier Amadeus, was awarded for the airline’s innovative website,, for excellence and leadership in the following areas:

• concept and creativity;
• technical, ease of use and navigation;
• content and structure;
• visual design and aesthetics; and
• interactivity.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “We recognise’s importance as an integral sales, service and marketing channel for the airline, and we have made a significant effort to ensure our website contains the right information and user-friendly features to make the travel experience easier, smoother and more convenient for our customers.

“This award shows that our continued development efforts in is the right approach for us and for our passengers, and we will continue to innovate to confirm Etihad’s position as a leader in online travel solutions.”

Antoine Medawar, Amadeus’ Vice President, Middle East & North Africa, said: “This is a milestone for Etihad’s online identity worldwide. We are greatly proud of partnering with Etihad and providing it with Amadeus’ latest e-commerce solutions and web design services. With its modern look and feel and user-friendly features, leads the way in terms of usability and brings great value to both travel agencies and customers.” is currently available in seven different languages, including English, Arabic, French, German, Chinese, Japanese and Russian, and has over 36 specific country websites. Customers can book flights on the site, as well as hotels and insurance or shop with miles and cash from thousands of products at the airline’s award winning online Reward Shop. Other features including ‘Experience Etihad’, an interactive onboard and ground experience, route maps and timetables, as well as other online services such as web check-in, which have become very popular.

The Pan Arab Web Awards ceremony was held at the Shangri-la’s Barr Al Jissah Resort and Spa in Oman.