Etihad Airways has announced that its award-winning loyalty programme, Etihad Guest, has reached one million members.
Mr Frithjof Hilgers, flying from Abu Dhabi to Munich yesterday, was announced the one millionth Etihad Guest member and was the lucky winner of 100,000 Etihad Guest Miles.
Etihad Guest, which was launched in August 2006 and quickly established itself as one of the airline industry’s fastest-growing and most innovative loyalty programmes, offers members the opportunity to accumulate Etihad Guest Miles which can be redeemed against a wide selection of up to 1,800 flight and non-flight rewards from the airline’s award-winning Reward shop, featuring products from more than 200 partners.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “In just over four years, we have built a world-leading programme for our loyalty guests. Acquiring one million members in this time is a remarkable achievement and proof of the benefits that our innovative approach to a loyalty scheme delivers.
“We continue to raise the bar in terms of innovation, benefits and rewards for our guests, as well as increase the flexibility and ease in earning and burning miles, which we believe are key factors in the strong growth of our membership base.
“Etihad Guest is targeting another half a million members over the next two years, and with the continued enhancements to our programme and the provision of more and more unique benefits – particularly for our top tier members – we are confident we will reach this target.”
This year, Etihad has welcomed over 10 key partners to its loyalty programme, including: Abu Dhabi Commercial Bank; Abu Dhabi Islamic Bank; Hyatt Hotels; Marriott Vacation Club; Fairmont Hotels; Raffles Hotels; Swissotel hotels; Cristal Hotels UAE; Regus Office Solutions Worldwide; Gulf News; and Kaya Skin Clinic.
In August 2010, as a major step forward in the strengthening of its alliances, Etihad announced that Etihad Guest members could earn and redeem Etihad Guest Miles with the airline’s major partner, Virgin Blue Group, comprising V Australia, Virgin Blue and Pacific Blue, following the integration of the airlines’ Etihad Guest and Velocity frequent flyer programmes.
Other Etihad Guest rewards range from flights, hotel accommodation and car rental to retail discounts and products on its online Reward Shop.