The Dubai Convention Bureau (DCB), a division of the Department of Tourism and Commerce Marketing (DTCM), showcased Dubai’s vast tourism offerings to various event organisers and tourism industry representatives during a sales mission that DCB conducted in the United Kingdom recently. The Dubai delegation at the mission included Dubai World Trade Centre, Atlantis the Palm, Jumeirah Hotels, Congress Solutions International and the Rotana Hotel Group.

Abdullah Yousef Abdullah, Senior Executive-Congress Development, who represented DCB at the event, said, “Missions of this kind are important to showcase Dubai as an international tourism destination that offers unique options for congress organisers.” The event which attracted a large number of event organisers who have either held events in Dubai or are strongly considering the destination for the future also featured informative presentations about Dubai for travel agencies and other intermediaries in the UK. The program also included a reception and dinner with Arabic hospitality, including a traditional tent and henna artists.

The UK is a leading source market for congresses and events held throughout the world and a leading market for tourism in Dubai. With 14 daily flights and having the largest source market for Dubai hotels, the continuous demand from the UK is clearly proven. Following the success of this year’s sales mission, similar events are being planned for the future.