The Egyptian Tourist Authority (ETA) held a press conference to announce the “Fawanees Ramadan Festival 2010″ and the activities that will be held during the holy month of Ramadan in Egypt.
The press conference was attended Mr. Amr El Ezbi, the Chairman of the Egyptian Tourist Authority and representatives from the sponsors of the festival; The Ministry of Culture ” Foreign Cultural Relations”, The National Culture Center” Cairo Opera House, Egypt Air Company, Cairo International Airport Authority, Governorates of Cairo, Giza and Alexandria, Sawy Culture Wheel, The Cultural Resource, Egyptian Centre for Culture and Arts “Makan”, Egyptian Hotels and travel agencies.
The aim of the “Fawanees Ramadan Festival 2010” will be to promote Arab tourism to Egypt and reflect the ambiance of Ramadan in the country. The ETA will be targeting visitors from The Kingdom of Saudi Arabia, Kuwait, Jordan, Libya, the United Arab Emirates & Tunisia to attend the festival.
In the press conference, Mr. Amr El Ezbi, the Chairman of the Egyptian Tourist Authority revealed the schedule of activities that will be held across the country along with the parties that will be participating in the festival. Outlets like Egypt air “the official carrier for the festival” will be offering special benefits to its passengers flying to Egypt on this holy month and special decorations on board to reflect the Ramadan spirit .Travel agencies and hotels have launched special packages to the families planning to visit Egypt in the holly season. Endorsing the promotions ,a huge campaign will be launched in the Egyptian and Arab media that will include advertisements and editorials, televised ads on the Egyptian and Arabic channels, website promotions, as well as featuring “Celebrities’ Recipe in Ramadan” in several mainstream Arabic magazines. The Egyptian Tourist Authority will also be arranging for media trips for media from the Arab countries to cover the “Fawanees Ramadan Festival 2010”.
The festival will kick off from Cairo where a parade of feluccas decorated with Ramadan themes will sail from the Grand Hyatt Hotel up to Kasr El Nil Bridge. The festival will be announced by fireworks accompanied by a folkloric show on a floating boat followed by a Ramadan-themed event at the Citadel. A public festival will also be held in Alexandria & Port Ghalib on the second day of the Bairam Feast. Several institutes such as the governorates of Cairo, Giza, Alexandria and the Ministry of Culture are also working on making the festival successful to evoke the spirit of Ramadan through which will be organizing several cultural events.
On the other hand, Ramadan tents will be arranged in Jordan, Kuwait & Tunisia starting the second week of the Holy month for ten days, to reflect Ramadan in Egypt .The tents will offer oriental Egyptian food served especially in Ramadan, along with folkloric shows such as the Tannoura dance, religious and Sufi songs and other customary celebrations.
In light of “Egypt’s Spirit in Ramadan”, the Egyptian Tourist Authority, under the auspices of the Ministry of Tourism, will launch a series of festivities starting Ramadan of this year for four consecutive years.