The Dubai Mall, the world’s largest shopping and entertainment destination, hosted an astonishing 5 million visitors during the one-month Dubai Shopping Festival, setting an all-time record in visitor footfall to the mall. Weekly visitor footfall during the festival month was an average 30 per cent more over regular weeks.

dubai-mallEmaar Malls Group – a key sponsor of DSF 2010, reported positive results across its key retail properties including Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park with records of strong visitor footfall and sales during the month-long shopping and entertainment extravaganza.

A total of five lucky winners were awarded from Emaar Malls Group’s key DSF promotion: ‘Fly from one Fashion Capital to Another’ with the last of the weekly draws held on March 1, 2010. For every AED 300 spent at The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park, shoppers received a voucher for the chance to win one of four luxury vacations to the world’s fashion capitals: London , Milan, Tokyo and Paris , and a draw to win a Mercedes C-Class.

The four winners in the ‘Fly from one Fashion Capital to another’ promotion are: Sanda Popa (Romanian), Amr Mohammed Al Sayed Al Najrie (Egyptian), Safa’a Juma Awad Al Azizi (Emirati) and Mithal El Alem (American).

Winners each received a pair of return tickets to the fashion capital destination plus five-days/four nights accommodation near the fashion district. An additional draw was held on March 1 for the Mercedes C-Class courtesy of Al Ain Class Motors, which also showcased 11 of the world’s most luxurious cars at The Dubai Mall during DSF. The winner of the car is Mohammed Noureddin Akbik (Syrian).

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said the 15th edition of Dubai Shopping Festival and the success of The Dubai Mall’s visitation set a new record-setting benchmark for retail, highlighting the instrumental role played by the festival in driving tourism and retail in Dubai, as is evident in the 30 per cent increase in footfall figures.

“The Dubai Mall was the city’s key shopping, entertainment and leisure destination during DSF, underscored by the record 5 million visitor footfall – and thus setting a new precedent for shopping malls across the region and internationally. The dynamic entertainment and promotions calendar showcased across all of Emaar Malls Group’s retail properties and the extensive array of shopping and dining options reiterate our efforts to reinvent and offer an enhanced shopping mall experience for residents and tourists. Emaar Malls Group brings innovative lifestyle promotions that add value to our visiting guests, as highlighted by the ‘Fly from one Fashion Capital to another’ promotion,” he added.

The Dubai Mall is the world’s largest shopping and entertainment destination with 1,200 retail outlets including 160 F&B outlets. Dubai Marina Mall has over 160 retail outlets; Souk Al Bahar, an Arabesque themed shopping centre overlooking The Dubai Fountain, hosts a selection of restaurants and retail outlets; and Gold & Diamond Park has an array of gold & jewellery outlets.