dusit-styleDusit International has made the Middle East its priority market for overseas expansion, targeting to operate at least 15 hotels by 2015. The fast-track expansion plan will make the group one of the leading Asian brands in the Middle East.

Dusit International currently operates five properties in this region, including Dusit Thani Dubai, Dusit Princess City Centre Dubai, Dusit Residence Dubai Marina, Pearl Coast Premier Hotel Apartments, as well as a distinguished hotel in Egypt – Dusit Thani LakeView Cairo.

Adding to its hotel collection in this region, Dusit aims to open hotels and resorts in Abu Dhabi, Jeddah in Saudi Arabia, Bahrain, Oman, and Qatar within three years.

Mr. Chanin Donavanik, Chief Executive Officer, Dusit International said, “The Middle East is a strategically important market for Dusit as the region remains one of the world’s leaders in travel and tourism. The success of our expansion into the Middle East will help pave the way for Dusit’s future expansion in the rest of the world and provide the impetus to pursue new growth opportunities in other markets. Furthermore, our distinct, world-renowned brand of Thai hospitality has captivated thousands of tourists and travellers from the Middle East, particularly the UAE. This successful growth is an exciting opportunity for us to bring Dusit’s legendary brand and unique Thai hospitality to the region.”

According to the Travel and Tourism Competitiveness Report 2009, which covered 133 countries, the UAE ranked first in the Middle East and Africa, moving up seven places from 2008 and ranking 33rd worldwide.

“There is great potential for our Dusit properties in the UAE and we are expecting average occupancy of our four hotels in the region to exceed last year’s figure of 70%. We expect Dusit Thani LakeView Cairo, which opened earlier this year, to perform well also. Dubai and other destinations in the Middle East will provide activities for all target markets, while places such as Dubai and Cairo are popular as the leisure gateways for the neighbouring states,” added Mr. Chanin Donavanik.