Landmark Group, the region’s leading retail and hospitality conglomerate, announced the UAE launch of Shukran, its rebranded loyalty initiative, offering rewards and points across several leading brands within the fashion, lifestyle, food, hospitality and leisure space.

The new loyalty card, previously known as the Centrepoint Privilege Club Card, is being introduced in a phased manner since mid-September across countries where the Group has a presence.

Across the UAE, Landmark Group will embark upon a rigorous exercise of extending the Shukran cards to the existing loyalty customer-base while aiming to add new members to the programme. As a first step towards the roll out of the rebranded loyalty initiative, existing members will receive welcome packs with introductory letters explaining the new benefits that Shukran will entitle them to and their own Shukran card.

Shukran has been re-launched successfully across Bahrain, Oman, Kuwait, and Qatar, while early October witnessed its first time launch in Jordan. The loyalty programme will soon be re-launched in Saudi Arabia as well. The rebranded customer loyalty programme will reach over 800 outlets in seven countries and cover more than 1.5 million members.