atm2010Arabian Travel Market 2010 held in Dubai 4-7 May at the Dubai International Convention & Exhibition Centre. Arabian Travel Market 2010, the Middle East’s premier travel and tourism event, clearly reflected the industry’s built-up momentum for growth.

With significantly increased number of participants and visitors maximising every opportunity at further developing renewed business opportunities, brought about by steadily recovering economies previously affected by unfavourable global economic conditions, the show lived up to its billing as the most important to date.

Onsite statistics recorded an overall visitor increase of three percent; Arabian Travel Market also witnessed an increase in GCC visitors. Turkey registered the largest visitor increase amongst participating countries. Most importantly there was an increase in quality visitors with participants returning day after day to conduct business.

Turkey promoted its products and services with several stand activities at a 600 m² booth. Moreover Turkey carried its promotion to outside the exhibition center with an outdoor advertisement; a small zeppelin balloon at the entrance of the Dubai International Convention & Exhibition Centre. Turkey also advertises on the ATM badges’ neck ropes which are used by thousands of visitors.

“Even before the show opened, Arabian Travel Market already witnessed positive consolidation of exhibitors and stand-sharers, and a record 72 participating countries which included more than 60 new-to-market representatives,” said Mark Walsh, Group Exhibition Director, Reed Travel Exhibitions – organisers of Arabian Travel Market 2010. “More importantly, such growth figures were strongly reinforced by the increased number of visitors which translated into an equally significant increase in business activity, to the benefit of exhibitors.

“As one of the most critical editions in Arabian Travel Market’s 17-year history, the introduction of several new initiatives, such as our expanded seminar programme, brought added value to all participants as an event that not only serves as a platform to announce new initiatives and projects, as well as promote enhanced inbound and outbound tourism products, but also to further enhance industry knowledge about strategies and issues that were thoroughly presented and discussed by well-renowned industry experts,” added Walsh.

With exhibitors comprising the industry’s top tour and hotel operators, international carriers, private jet operators, car rental companies, destination and country tourism boards, positive feedback from participants reverberated across the halls of the Dubai International Conference and Exhibition Centre (DICEC) throughout Arabian Travel Market’s four days.

Celebrating their seventh year anniversary, Royal Jet – the Abu Dhabi-based international luxury flight services company, chaired by His Excellency Sheikh Hamdan Bin Mubarak Al Nahyan – launched at Arabian Travel Market 2010 the ‘100 Club’ – a new corporate relationship programme.

Having its own dedicated stand as a new-to-market exhibitor, Turkish Airlines used this year’s Arabian Travel Market participation to enhance its brand presence, raise further awareness and reach out to more clients.

“With so many airlines exhibiting this year, Arabian Travel Market has been a positive for us as we were able to see how our competitors are acting in the market place. At the same time, this situation helped the public become more aware of the aviation sector in general,” said Ayse Misirli MIrza, Director Dubai and Sri Lanka, Turkish Airlines. “Turkish Airlines finds its participation at Arabian Travel Market 2010 very worthwhile as we met the right people in a business focused environment. It had indeed been very fruitful for us.”