omanThe Ministry of Tourism will once again lead a contingent of 15 exhibitors representing the country in this year’s Arabian Travel Market, which takes place from May 4 to 7 in Dubai.

Oman Air will also have a pavilion, whilst other companies from Oman will be in attendance sharing stand space.

Speaking at a press conference here, Khalid Al Zadjali, director of Tourism Events, Ministry of Tourism said this year’s show is widely anticipated within the tourism industry. Both the government and private sectors are keen to participate, and it has been predicted that even more delegates from Oman will attend this edition of the Middle East’s largest premier travel and tourism event.

“Arabian Travel Market is a key pillar in our long-term plan to establish Oman as a regional travel and tourism hub and we expect to see increased visitors from the Sultanate attending this year’s show,” he added.

“We are dedicated to promoting the Sultanate, with a particular focus on the GCC market. The healthy growth of travel and tourism in the recent years along with the investment initiatives underway and the growing worldwide awareness of Oman’s tourism potential are just some of the indicators that we are on track with our vision.”

“In an effort to increase awareness of Oman’s travel and tourism potential, we have collaborated with Oman Air, allowing us to connect with key markets, in particular Europe and the Middle East with which we have launched the ‘Partnership Oman’ initiative. The latter is a new travel and tourism strategy that has started showcasing the Sultanate’s tourism potential, emphasising the fact that Oman is the ultimate short break in the region.”

Euromonitor statistics show that last year, Oman’s outgoing tourist expenditure came to $1,427 million whilst domestic tourism expenditure totalled $832 million. Just over $2,850 million came in from incoming tourists.

Arabian Travel Market 2009 showed an increase of over five per cent of travel trade professionals, compared to the previous year, and a 6.5 per cent increase in visitors.

Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice-president and prime minister of the UAE, ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.
Source: Times of Oman 2010