Rum Tours, the Jordanian tourism company, organized a fam trip for representatives of the main events and incentives operators from the Netherlands, Belgium and Luxembourg to drive more MICE visitors to the country.

By inviting event & incentive organizers from the Netherlands, Belgium and Luxembourg to experience Wadi Rum, Rum Tours tried to awake the interest in Jordan as a destination for creative events, incentives and meetings.

Rum Tours led the seven members of the group to King Aretas Luxury Camp where the guests enjoyed a traditional Jordanian feast and a Folklore performance as well as a trip on the back of a camel the next day.

The guests, seven members of the most prominent events and incentive enterprises in the Benelux, assured that “it was a once in a life time experience” and that Jordan and its people had “captivated” them. The participants are aiming to establish a vast and solid relation with Jordan and benefit from the Kingdom´s venues and facilities.

Continuing with its growth strategy, Rum Tours is expecting to attract customers from the Benelux, a very important market that is also seeking for new venues in the Middle East. As MICE services are on the rise, Rum Tours is looking to position itself as a leading events and incentives provider, not only in Jordan, but in the region.

Building on the company’s in-depth experience, Rum Tours now operates a first-rate MICE division providing innovative events management solutions in Jordan. Founded in 2006, Rum Tours is part of Rum Group, and works separately to organize flexible events and incentives, from large scale exhibitions to conferences or international meetings.