2009 was a ‘healthy’ year for Google’s advertising programs AdWords and AdSense in the Middle East, according to country business manager Husni Khuffash.
In comments made during Google’s 3rd Agency Day for advertising firms in the United Arab Emirates, Khuffash said 2009 showed great growth to the extent that Google has now doubled the size of their team in Dubai to cope with demand. Khuffash however couldn’t provide estimates on revenue generated or exactly how many clients signed on with Google last year.
According to recent independent research done by Madar Research, the total online advertising spend in GCC and Levant countries totalled $66.5 million in 2008, a significant increase from just $38 million in 2007.
In those same countries, banner ads represented the majority of online advertising formats (52%) while search accounted for 25%.