Google announced that it bought ITA Software Co., a flight information software company, for 700 million dollars.

Google is entering travel industry with the acquisition that will create a new, easier way for users to find better flight information online.

“The acquisition will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares,” Google said.

According to first plans of Google, the internet’s leading company will neither set airfare prices nor sell airline tickets to consumers.

ITA, based in Cambridge, Massachusetts, specializes in organizing airline data, including flight times, availability and prices.