Google announced that it bought ITA Software Co., a flight information software company, for 700 million dollars.

Google is entering travel industry with the acquisition that will create a new, easier way for users to find better flight information online.

“The acquisition will benefit passengers, airlines and online travel agencies by making it easier for users to comparison shop for flights and airfares,” Google said.

According to first plans of Google, the internet’s leading company will neither set airfare prices nor sell airline tickets to consumers.

ITA, based in Cambridge, Massachusetts, specializes in organizing airline data, including flight times, availability and prices.

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Özgür Töre is the founder and managing editor of award-winning travel news website; Focus on Travel News – and Arab Turkish Travel Gazette – Mr. Töre is the co-founder of and Mr. Töre is a board member of Association of Tourism Writers and Journalists (TUYED) in Turkey and International Tourism Writers Alliance. He holds a Master’s Degree in Project Management from Istanbul Kültür University and a Bachelor’s Degree in Business Administration from the Istanbul Bilgi University.