Dubai Shopping Festival (DSF) takes place every winter with its mammoth array of discounts, competitions, prizes, fireworks and entertainment

The Dubai Events and Promotions Establishment (DEPE) has announced the dates for the seventeenth edition of the globally renowned event – Dubai Shopping Festival.

The 32-day festival will be held from January 5 to February 5, 2012.  Attracting millions of visitors each year, the festival showcases the region’s best in shopping, winning, and family entertainment.

About 1.19 million tourists from the Gulf Cooperation Council countries (GCC) visited Dubai during the first nine months of 2011, according to Hamad bin Mejren, Executive Director of Tourism at the Dubai Department of Tourism and Commerce Marketing.

Mohammed Saeed Al Falasi Director of Dubai Events eviewed the outcome of the last 16 sessions of the Dubai Shopping Festival since 1996 and until 2010, represented in 50 million visitors to the emirate, spent Dh88 billion, with the total value of awards being Dh1.4 billion.

Over 6000 retail outlets are expected to offer spectacular discounts throughout the festival in addition to chances of winning prizes ranging from luxury cars and gold to cash each day of the event.

In addition to the shopping and prizes, hundreds of events await residents and visitors. From international concerts, musicals, and shows to sport, outdoor, and fashion events, Dubai Shopping Festival caters to every age segment.

Dubai Shopping Festival is renowned as a global event that attracts visitors from across the world making Dubai a meeting point for diverse cultures. DSF celebrates its seventeenth edition in 2012 with 32 days of intense shopping, entertainment, and chances to win prizes worth millions of dirhams.