After a three month search YADIS HOTELS TUNISIA have selected REPRESENTATION PLUS to drive their first sales and PR campaign in the UK targeting tour operator contracts and introducing the hotel group to the consumer.
The Yadis Hotel Chain includes the 5 star Yadis Djerba Golf Thalassotherapy Spa, the 5 star Yadis Imperial Beach Resort Djerba, the 4 star Yadis Oasis Tozeur and Kébili hotels, the 4 star Yadis Hammamet, the 3 star Yadis Ibn Khaldoun and Morjane Tabarka hotels, the Menzel El Khir Boutique Hotel in Djerba and the luxury desert camp Yadis Ksar Ghilane.
Commenting on the appointment, Karim Kamoun, Yadis Hotels Strategic Development Coordinator, said “This is an exciting period for Yadis Hotels as we launch our portfolio in the UK, a market that we believe has strong potential for the brand. Representation Plus’ credentials speak for themselves with over 22 years of experience in hotel and destination representation. We look forward to a long-term relationship that will raise the awareness of Yadis Hotels in the UK.”
“Having extensively worked in the hotel industry throughout my career, I am delighted to be representing a brand that is one of the main names in the Tunisian hotel industry” said Alison Cryer, MD Representation Plus. She continued ‘ and we are looking forward to the challenge of helping Yadis Hotels to build brand awareness in the UK market and to become synonymous with Tunisia as a tourism destination.”
The Tunisian owned Yadis Hotel group offers a diverse list of options for a visit across Tunisia including spas, golf, private beaches, cultural excursions, resort facilities, desert adventure and diving. Each hotel has a character of its own, always endowed with the attributes of authentic Tunisian heritage and “savoir faire”.
Yadis Hotels are situated in the most interesting areas of Tunisia providing easy access to all the most well known sites including the eight Tunisian UNESCO heritage sites. Yadis incentive programs can more than satisfy corporate clients and help them achieve their business needs, from small teams to large conferences up to 600 delegates or incentive groups of up to 1000 people.
Yadis Hotels is the first hotel chain in Tunisia to be part of the UNITED NATION GLOBAL COMPACT, a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption. Indeed the Yadis Djerba received the BLUE FLAG environmental certificate for its beach in 2011.
An introductory offer of 50% discount across the hotel group are available to the UK travel trade and editorial media for their own personal travel throughout 2011, for 4 nights maximum per hotel (B&B), subject to availability.