Jeff Ruffolo, Senior Expert for the Games of the XXIX Olympiad and the AFC Asian Cup, Qatar 2011 has been tapped as the keynote speaker of the Super Events World MENA 2011, a two-day event hosted here in the U.A.E., November 21 – 23 at Park Rotana, Abu Dhabi.

World leaders in planning and senior management of major sporting events around the world are set to gather here for Super Events World MENA 2011, including:

Tariq Al Abdulla, Head of Technical Affairs, Qatar Olympic Committee
Simone Seefried, Head, Communications, Munich 2018 Bid Committee
Mr. Dahlan Jaman Al Hamad, Vice President IAAF
Mr. Ahmad Bin Ali, Group Senior Vice President Corporate Communications, Etisalat
Mr. Paul Bush, Chief Operating Officer, Event Scotland
Mr. Harold Mayne-Nicholls, Chairman of Evaluation, FIFA

Super Events World MENA 2011 is the only conference in the region that will address how to attract major events and will look at the phenomenal growth in attracting major events to the MENA region. It is a two day strategic conference and showcase exhibition. The conference features Government and Senor Executives from major event owner’s case studying innovation and excellence.

Event managers that attend the Super Events MENA will learn:

* How to produce the winning bid
* Strategize event re-location to capitalize on new audiences
* Attract financiers, endorsements and sponsorship to maximize revenues
* Invest in and develop critical national infrastructure to meet event requirements
* Leverage social media and web 2.0 to expand event outreach
* Design the ultimate event experience

For additional information and registration, please go to