The European interest in the picturesque Emirate of Sharjah continues to grow. In Year 2010, the emirate attracted a whopping 204,340 tourists from Russia, only next to German visitors who crossed 300,000 mark last year.

So after its spectacular success at the just concluded International Tourism Bourse Berlin where Sharjah bagged the Best Middle East Exhibitor Award for 2011, the Sharjah Commerce and Tourism Development Authority (SCTDA) attended the 18th Moscow International Travel and Tourism (MITT) exhibition, which is held in the Russian capital from 16 – 20 March, 2011.

During the Moscow exhibition, the SCTDA kicked-off an aggressive and well thought out campaign to promote the emirate, enhancing its already formidable profile on the global tourism map.

While thanks to its unique heritage and diverse tourism attractions Sharjah is already a renowned, attractive tourism destination of choice for thousands of visitors from around the world, its participation in the 2011 edition of the MITT spectacle is part of the emirate’s strategy to woo more international tourists. The SCTDA is keen to secure a leading position for the emirate in regional and international travel and tourism market while pushing the wheels of the emirate’s economic growth forward.

SCTDA Director General, H.E. Mohamed A. Al Noman and a high profile delegation from Sharjah attended MITT together with representatives of the Sharjah Commerce and Tourism Development Authority, the Sharjah International Airport Authority, Radisson Blu Hotel, Ramada Hotel Sharjah and Oceanic Hotel & Resort etc.. Sharjah’s participation in the Moscow fair was aimed at increasing the influx of Russian tourists into the emirate and boost the commerce and tourism industry.

Sharjah remains one of the most popular and favourite destinations for Russian tourists, who consider the emirate a symbol of family, cultural and heritage tourism. While 204,340 Russians visited Sharjah last year, the statistics show a strong year-on-year growth in the number of Russian tourists over the last four years. In fact, the Russians ranked first among tourist arrivals in Sharjah.

Striving for excellence in functional and aesthetic appearance, Sharjah has each year presented the unique character of the emirate at its MITT stand with designs that celebrate its magnificent monuments and tourist attractions. Visitors to the stand are welcomed with news and information about the emirate in both English and Russian.

MITT is one of the five largest tourist exhibitions worldwide. Last year, it featured more than 2500 companies from 111 countries. The total space occupied by the exhibition was approximately 27,000 square meters, and the show was attended by more than 120,000 visitors.