More than 400 leading resorts, golf courses and DMCs (destination management companies) from over 50 countries took part at the IGTM 2011, hosted by Betuyab (Belek Tourism Investors Association).
The four-day event brought more than 1400 golf travel industry professionals, representing national and regional golf tourism organisations, leading resorts and golf courses, to Belek, Antalya.
New survey of UK golfers, published at the International Golf Travel Market on Tuesday, reveals key influencing factors in golf travel, underlining growing importance of social media.
The report, commissioned by Reed Travel Exhibitions, organisers of IGTM, in conjunction with Sports Marketing Surveys Inc and Golf Monthly magazine, details the key influences on UK golfers and their choice of golf holiday destinations, while underlining the growing importance of social media.
It found that 70% of golfers in the UK, the largest source of golf travellers in the Europe, Middle East and Africa region, considered advice and information from golfing friends as important or very important when researching where to take a golf break.
The next most important factors were golf magazines (43%), golf professional recommendations (42%) and online blogs and course reviews (35%).
The research also revealed that more than a third (36.1%) of UK golfers used a social media website when researching their last golf holiday, while almost half of under 30-year-olds used social media sites for research.
Trip Advisor was the most referenced source (26.3%) and among those who did use social media, a quarter changed the hotel they were due to stay in based on reviews.
Videos from IGTM Antalya can be found here.
IGTM organizers; Reed Travel Exhibitions announced The Algarve region of Portugal is to host the 15th edition of the world’s premier global event for golf tourism suppliers, buyers and media, from November 12-15, 2012.
António Pina, President of the Algarve Tourism Board, said: “It is with considerable pride that Portugal, and more specifically The Algarve, will once again host the prestigious International Golf Travel Market.
“With exceptional facilities and an enviable year-round climate, IGTM 2012 provides The Algarve with a significant opportunity to promote the region as a first-class golf destination,” he added.
The Algarve has been a magnet for golfers for over 30 years and boasts spectacular scenery, beautiful coastline, and is home to a selection of the world’s finest golf resorts and luxury hotels, all supported by a wealth of leisure facilities, high-class restaurants and vibrant bars.