For a record-setting eighth consecutive year, Emirates ‘ice’ inflight entertainment system has been awarded the ‘World’s Best Airline Inflight Entertainment’ award at the 2012 SKYTRAX World Airline Awards.

The awards are based on voting by over 18 million airline passengers from 100 different nationalities. The award was accepted by Patrick Brannelly, Emirates’ Vice President Corporate Communications Product, Publishing, Digital & Events, at the awards ceremony on 12 July, 2012, at the Farnborough Air Show, UK.

Emirates award-winning Inflight Entertainment (IFE) system, ice Digital Widescreen(‘ice’ stands for information, communications and entertainment), offers a staggering choice of over 1,400 channels of entertainment; including up to 300 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical. As clear evidence of Emirates’ ongoing commitment to product quality and innovation in providing the industry’s best IFE, in March the airline introduced a new Graphical User Interface (GUI) which makes content and system features easier to navigate via a “swiping” or “scrolling” functionality. Furthermore, passengers aboard Emirates new Boeing 777 aircraft will now be able to enjoy the ice system on larger personal TV screens with high definition (HD) resolution: 27-inch in First Class, 20-inch in Business Class and 12.1 inch in Economy Class; making the latter the biggest in the world.