Emirates has officially launched its Facebook page – attracting over 300,000 fans within the first three weeks.
Millions of Emirates fans around the world can now connect and engage with the airline directly through Facebook. Incredibly, in its first two weeks Emirates was also established as the number one airline in Facebook in the MENA region.
The Emirates Facebook page soft launch occurred on 25th March in preparation for the 2 April launch of the airlines’ new global brand platform “Hello Tomorrow”. A series of teaser quizzes highlighting vignettes from one of the new TV commercials were featured, attracting more than 3330 likes and 1300 comments over a one week period.
The page allows fans to interact with the brand through Facebook exclusive content on the timeline feature, apply for jobs through the careers app or find out more about sponsorships through its sports and culture tab. Fans can also look at how Emirates has grown since its early days in 1985 through Facebook’s milestone feature – from its launch with just two aircraft, to its current status as one of the world’s fastest growing airlines.