Marvel Adventure, an indoor family entertainment center spanning 350,000 square feet, is scheduled to open its doors to comic book fans by the end of 2013. Located at the City of Arabia development along Emirates Road, it will include retail outlets selling Marvel merchandise, restaurants and interactive entertainment experiences with Marvel characters.

The theme-park is owned, managed and operated by the Ilyas and Mustafa Galadari (IMG) Group, who announced yesterday the license agreement with Marvel Entertainment to build and operate it. IMG would not reveal the value of the project.

Industry analysts said this is the right time for the Marvel project to enter the Dubai market but it has to be more realistic than the inflated plans for various theme-parks during the boom years.

Marvel’s The Avengers has broken box office records as the biggest industry opening ever in the Middle East and is already the third most successful film of all time. The Amazing Spiderman will also be opening this summer, followed by Iron Man 3 in May 2013 and Thor 2 later in 2013.