Legendary rocker to perform to invitation-only audience of 5,000 fans at ‘The Collection’ – event to host auctions of rare and exquisite art and provide showcase for vintage motor cars, celebrity jewellery and 100 high-end brands aimed at luxury-conscious elite.
Legendary Scottish rocker Rod Stewart will be one of the headline acts at a new luxury exhibition and entertainment showcase which will debut at the Abu Dhabi National Exhibition Centre next year. ‘The Collection’ aims to match an audience of 15,000 specially invited high net-worth consumers with 100 of the world’s iconic high-end brands – while featuring other international music legends and celebrity sports stars.
‘The Collection’, which is organised by Abu Dhabi-based company, The Vision Arabia Exhibition Organisers, will run for three days and three nights – from 31st October to 2nd November, 2013 – at the Abu Dhabi National Exhibition Centre, and just ahead of the F1 Grand Prix; connecting leading luxury brands with their target audience in a unique boutique-inspired setting.
“The Collection” is an invitation-only gathering, representing an entirely new genre of luxury event and speaks to an extremely focused, and valuable, audience of luxury connoisseurs. In addition to a highly stylised exhibition component, we will also host daily live auctions in partnership with three leading auction houses. We will reveal details of more luxury participants and celebrities in due course, and this will be the first event of its kind in the UAE, if not the world,” said Chris James, Managing Director, The Vision Arabia Exhibition Organisers.