The Department of Tourism and Commerce Marketing has announced the emirate’s first promotional summer campaign to attract more domestic tourists under the slogan ‘Do More in Dubai’.

The initiative aims to increase the number of domestic tourists in the country, in addition to the promotions to woo international tourists. “In collaboration with The Dubai Mall, the DTCM will print and distribute around 20,000 Dubai Mall Discount Shopping Booklets with reductions up to 70 per cent in different categories to visitors coming in the summer between June 15 and September 30.

The DTCM aims to boost growth in the domestic tourism sector, which will contribute positively to the economic growth of the emirate. The DTCM promotes around 25 main attractions and entertainment facilities in Dubai such as the Dolphinarium, the Big Bus, the iFly Dubai, Wild Wadi etc. Moreover, some 77 hotels across Dubai welcome guests from the UAE and the world to stay and enjoy summer promotions, including free accommodation for two children below the age of 12, free access to health centres and spas, and 20-30 per cent discount on meals in selected restaurants in the hotels, while children benefit a free breakfast, lunch and dinner at the hotels they stay in.