The Mövenpick Hotel Deira has announced the appointment of Purnima KP as Director of Sales & Marketing for the 216-room hotel located in the heart of Dubai ’s original commercial district.

An economics graduate from Mumbai University, Purnima has almost two decades’ experience in the region, with previous postings in Oman and Yemen, as well as the UAE.

“Purnima joins us at an exciting time as we move into the next phase of strategic and sustainable growth following two very successful years of operation, during which time we have positioned ourselves in the market as the new face of hospitality in Dubai’s vibrant Deira district,” said Dan Benzaquen, Operations Manager, Mövenpick Hotel Deira.

“Coming from a front office background, she has a thorough first-hand understanding of hotel operations. Coupled with her professional career path, which has seen her take on successive and increasingly challenging roles in Dubai, Oman and Yemen since 1995, her knowledge and contacts in the travel industry are second to none,” he added.

Charged with spearheading market segment development and building on the hotel’s reputation as a business hub, as well as an exciting food and beverage destination, Purnima joins a truly multinational team with responsibility for overseeing the full spectrum of sales, marketing and communications activities.

“I’ve worked with properties in both the Dubai Marina and Sheikh Zayed Road areas, so the opportunity to cross the Creek and take up the mantle of responsibility for a contemporary five-star hotel situated in the original commercial core of the city, is extremely exciting,” she said.

Purnima will draw on her regional experience and yield and revenue management expertise to support the hotel’s highly visible presence in the local community, and grow regional and international business in key market segments, as well as driving digital marketing initiatives and corporate programmes.