UAE-headquartered hospitality company, TIME Hotels Management, is looking to capitalise on growing market interest from Russia, the Baltic states and CIS countries, as visitor numbers from across the region continue to grow.

TIME doubled up on its participation in this year’s Leisure Moscow exhibition, with individual stands at the Dubai Tourism & Commerce Marketing (DTCM) and Sharjah Commerce & Tourism Development Authority (SCTDA) pavilions, which netted the growing hospitality group three major contracts with the potential for over 15,000 room nights between now and May 2013.

“With more than 1,500 agents and 65,000 visitors at this year’s show, we were able to meet with key buyers and fast-track contracts for our entire portfolio of six hotels and hotel apartments in prime locations across Dubai and Sharjah,” said Mohamed Awadalla, Area Vice President, TIME Hotels Management.

According to DTCM, Russian hotel guests to the city increased by 22% in 2011 reaching 255,746 visitors versus 209,381 in 2010, while the Baltic states and CIS visitors grew from 443,363 in 2010 to 510,852 in 2011 – a jump of 15%. Sharjah has also become a favourite destination for Russian tourists.

The bulk of prospective business for TIME will be generated through Dubai-based Omega Travel & Tourism and Pegas Tours Russia, over an eight-month period, with rooms allocations at flagship property, TI’ME Oak Hotel and Suites, along with allocations at TI’ME Grand Plaza Hotel, and the TI’ME Topaz, Opal, Crystal and Ruby Hotel Apartments.

A second deal with Alpha Tours, which recently opened an office in Ukraine in partnership with local operator Nathalie Tours Russia, will potentially net substantial additional room nights for the brand; with a third contract between the group and Voyage Tours for Byblos Tours Russia rounding out the new market opportunity.

“We are seeing increasing interest in both our Dubai and Sharjah properties as visitors pick up on the fact that there is more to the UAE than world-class shopping malls and landmarks, and also look to the Emirates as a major international sporting destination and expanding cultural hub,” he added.