Global recognition highlighting the beauty and “must-see” aspects of Sultanate of Oman is good news for the Oman Convention & Exhibition Centre which is scheduled for completion in 2016.

Speaking at one of Europe’s premier meetings industry trade fairs, IMEX, in Frankfurt, Geoff Donaghy, the Director of Convention Centres for AEG Ogden which manages the Oman Centre, said the importance of international awards could not be understated as a tool to promote venues to prospective customers.

“Oman and its capital city Muscat recently being acknowledged by both Lonely Planet and National Geographic for its range of attractions was very timely.

“Oman has been trading with the world for more than 5,000 years and is an active global community member so it comes as no surprise that our preliminary research and promotional activities has uncovered strong interest in the Sultanate as a destination,” he said.

Mr. Donaghy said Oman’s diverse landscape, natural attractions, pristine coastline and rich heritage and culture had contributed to its emergence as a business events destination and becoming the Arabian Tourism Capital in 2012.

“AEG Ogden has been working in partnership with the Ministry of Tourism and Oman’s key stakeholders in introducing the world to Oman and as the new hub for major international conventions, meetings and business events. Many international and regional organisations have already expressed a strong desire to hold future or expand events in the sea side city of Muscat.

“Our message to these decision-makers is consider Oman not only for the world class venue that will be there but the diversity of attractions at their disposal. It’s a total package that delegates will be inspired to attend and an experience they won’t forget,” Mr. Donaghy said.

The Oman Convention & Exhibition Centre will be a world-class venue within a fully integrated precinct housing a five star hotel, two four star and a three star hotel totalling 1,000 rooms, supported by a shopping centre, business park within four kilometres from Muscat International Airport.

The Centre will play an important role in the country’s Vision 2020 strategy to diversify the economy and build employment opportunities for the Omani people and open their country to the world. It will also offer an additional choice to international and regional associations, organisations, institutions and corporations to grow business opportunities, impart knowledge in a destination that has serious delegate appeal.

IMEX is being held in Frankfurt from 22 to 24 May. The Centre will feature on the Oman Ministry of Tourism stand E620. For more information view www.omanconvention.com