Coral Travel, being one of the top brands of the country in all areas, changes its corporate identity to improve and modernize its image globally.
This update means that the company moves forward and creates future. Retaining already proven brand’s strengths the new corporate identity has enveloped them in a new, more modern, attractive and dynamic design, giving the brand new emotions and new urge for development. The company will deliver to the clients trust and dream together, offer the new standard of perfect holiday, intelligent and at the same time romantic.
Rebranding was charged to the famous British company ‘CarnegieOrr’, they started in February 2012. The first steps of this long process were independent interviews with tourist agencies staff and clients throughout Russia and the CIS countries. As the result of this research they came to the conclusion that both partners and customers have complete trust in Coral Travel brand due to mutually beneficial business relationships and quality of tourist product. At the same time, following the discussions at all levels; professional remarks about shortcomings of the current brand were made. All this was taken into account when creating a new brand positioning and a new logo, more bright, modern and emotional.
The new brand will expand the competitive advantages of Coral Travel throughout the world.