Qatar Airways will enter into a strategic partnership with football giants FC Barcelona that sees the airline’s brand name appear on first team shirts from the start of the 2013/14 season.
The three-year agreement with the runaway Spanish league leaders and former winners of the Champions League will be effective from 1 July 2013.
Qatar Airways will become the club’s Global Main Partner, signalling the first time the airline has engaged in a sponsorship with a major soccer club.
Club president Sandro Rosell said: “From July 1, we will be able to work with global company Qatar Airways, with whom we share many things such as the search for excellence. This sponsorship deal will bring great advantages, not just for the Club, but also for our city and our country.”
He also thanked current shirt sponsors Qatar Foundation: “This is an organisation we have had a very productive relationship with during these last two years and which we will continue to be connected with.”
Qatar Foundation will continue its relationship with FC Barcelona as Human Development Partner.
As part of the agreement with Qatar Airways, the airline’s name will adorn, from the start of the 2013/14 season, Barca first-team shirts at La Liga matches across Spain, Champions League matches across Europe, as well as friendly matches, including FC Barcelona’s pre-season tours.
The airline will be working with FC Barcelona on creating joint initiatives, centering on added value flight and holiday packages for fans globally, as well as a host of community programmes involving loyal followers across the world ensuring both brands remain at the pinnacle of their respective fields.
Qatar Airways has been present in Spain for over seven years, initially launching flights to the capital Madrid , before introducing Barcelona to its network in June 2010.
The carrier now operates 17 services each week to and from Spain – daily non-stop between Doha and Madrid, and a further 10 weekly flights linking Barcelona with the Qatari capital and onward connections to scores of destinations across the Middle East, Africa and Asia Pacific.