Emirates, one of the world’s fastest growing airlines, reaffirmed its commitment to the world’s leading travel trade fair ITB Berlin, which runs 6th-10th March 2013, by returning with its show-stopping giant, the rotating globe stand.
For the first time, the Emirates globe stand at ITB will showcase the new “Hello Tomorrow” brand platform. This year will bring about the introduction of animated interactive and digital features for visitors to experience. A striking visual display of 30 60” large screens embedded in the circumference of the globe panels will showcase the bespoke “Hello Tomorrow” film. The three minute film will be played continuously throughout the exhibition at stand 100, located in Hall 22a.
In addition to the impressive showcase, regular visitors to ITB will also notice a range of new interactive features that have been introduced to the Emirates globe this year. Six 40” digital multi-touch screen displays will replace traditional brochure stands on the outer edges of the platform, inviting visitors to vote for their favourite Emirates destinations on an interactive world map. In addition, Cabin Crew will also be featured on the screens, talking about their recommendations for each destination. The displays will have a direct link to Emirates dedicated social media pages, such as Facebook, its official YouTube channel and Google+.
A customized Crew Tower with an interactive 110” multi-touch wall will allow visitors to learn more about Emirates destinations, services at the airport, Economy Class, Business Class, First Class, ice, Emirates sports, cultural and arts sponsorships around the world, Wolgan Valley and Arabian Adventures. Inside of the globe stand, more collaborative user interfaces can be experienced by visitors with two plasma walls – one 32” screen featuring a corporate video, and another single touch Wolgan Valley and ‘Discover Dubai’ wall.
On the ground floor of the globe, visitors can see replicas of the iconic Emirates’ A380 Onboard Shower Spas and Onboard Lounge. Visitors can also sample the exquisite Emirates’ First Class Suites – available on the A380 and the latest 777-200 and 777-300ER aircraft. The stand’s first floor provides spacious areas for business meetings, private conference rooms and catering facilities. The top floor provides a VIP area and Majlis for hosting guests.