Yahya, will be responsible for driving commercial results and developing strong relationships with the travel trade and the corporate customer segment in the country.
Etihad Airways recently announced the launch of four direct flights per week to Sana’a, Yemen’s political and commercial capital, effective September 1, 2013.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Yahya’s experience and expertise, coupled with his proven track record within the industry will enable him to develop and manage the airline’s commercial activities in this new and exciting market.
“I am confident he will play a key role in the successful launch of our new services as we link Sana’a with the rest of Etihad Airways’ global network via Abu Dhabi.
The new service will further facilitate Yemen’s economic development in the months and years ahead.”
The new Abu Dhabi-Sana’a route will be operated by a two-class Airbus A320 aircraft with 16 seats in Pearl Business Class and 120 seats in Coral Economy Class. The Yemeni capital is the airline’s eighth destination on the Arabian Peninsula beyond Abu Dhabi, joining Bahrain, Dammam, Doha, Jeddah , Kuwait, Muscat and Riyadh.
In order to promote and encourage the growth of the Yemeni economy, the new direct flights are scheduled to link Sana’a with major cities in Europe, the GCC, the Americas, and Asia, seamlessly via Abu Dhabi.