Etihad Airways has launched an innovative preferred partner program which will see the UAE’s national airline strengthen partnerships with key global and regional brands.

The partnership will be activated across the many touch points of the Etihad Airways passenger experience, on the ground and in the skies.

These touch points include direct communications, etihad.com, the chauffeur service, check-in, lounges, as well as Etihad Airways’ in-flight publications and in-flight entertainment.

Rotana Hotels, the Preferred Regional Hotel Partner, joins Hertz, Preferred Car Rental Partner, and Sky News Arabia, Preferred Regional Media Partner, among Etihad Airways’ first partners within the program.