Kavita-Al-JassimNational carrier Gulf Air’s Senior Manager Customer Care and Service Quality Control, Mrs. Kavita Al Jassim has been elected as the chairwoman of the Worldwide Airlines Customer Relations Association (WACRA), the world body that represents 78 international airlines for the 6th consecutive year.

Mrs. Al Jassim, who was the first-women and Bahraini ever appointed to the high-profile position, was formally re-appointed as chairperson at the annual WACRA conference held in Malaysia recently and will chair the upcoming WACRA conference in Chicago from 15th to 18th September 2013.

Congratulating Mrs. Al Jassim, Gulf Air Acting Chief Commercial Officer Mr. Ahmed Janahi said, “The key to Gulf Air’s business in the broadest sense, critical to the success of any airline, are the core elements of product and customer service. Constantly evolving as passengers become more discerning, keeping ahead of developments in this area is vital. One of the ways this is achieved is through the annual WACRA conference. For Mrs. Al Jassim to be asked to chair this industry meeting of minds is a great achievement for her, honor for Gulf Air and a testament to the high-regard of both within the industry.”

Accepting the chairmanship, Mrs. Al Jassim said, “It is a great honor for me to represent Bahrain and Gulf Air in the position of Chairperson of WACRA. This is a great opportunity for me to raise the profile of the Kingdom of Bahrain and the national carrier, Gulf Air at the international forum. Discussion at the conference, hosted by United Airlines, will provide a platform for the world’s major carriers to discuss customer care strategies.”

She added, “At Gulf Air our customer service strategy, developed from our many years of reputable customer care, differentiates Bahrain’s national carrier from its competitors. In today’s modern high-tech economy we believe that a balance between traditional personalized customer service and the latest technological advancements is essential. We strive to offer our passengers ‘first contact resolutions’ and seamless travel solutions.”

WACRA is a world-wide organization of air transport professionals dedicated to promoting and encouraging a free exchange of ideas and methods to provide a consistently high level of customer service. This has become the forum to share and benefit from each other’s customer relations and service experiences and issues. It also co-operates with the Air Transport Association (ATA) and the International Air Transport Association (IATA).