sharjah-sister-citiesHE Mohamed Ali Al Noman, Chairman of the Sharjah Commerce and Tourism Development Authority held a meeting with Mary D. Kane President and CEO of Sister Cities International in the presence of HE Khalid Jasim Al Midfa, Director General, Sharjah Commerce and Tourism Development Authority and HE Manal Ataya, Director General, Sharjah Museums Department.

The two sides discussed ways of broadening the cooperation in all fields in order to build a robust and mutually-benefiting economic and tourism partnership between the US and the Emirate of Sharjah, taking advantage of the current investment climate enjoyed by the emirate and the natural diversity of its tourism offering.

Al Noman said, “The objective of this road show is to promote and showcase in the strategic US market the opportunities and prospects Sharjah offers on trade, industry and tourism fronts. The distinct and exclusive nature of Sharjah’s tourism product and the massive tourism projects that have been unveiled recently make the emirate an attractive and key destination for investors and tourists from America and from around the world.”

Al Noman said that the Sharjah road show has so far been very successful and generated enthusiastic response from the US officials, businessmen and media. He said that the Emirate has been following a successful and calibrated promotional strategy and approach in order to keep pace with the economic development, tourism opportunities and cultural activities in the region and the world.

The SCTDA Chairman pointed out that thanks to its large manufacturing and industrial sector, Sharjah is considered the ‘industrial capital’ of the United Arab Emirates and is thus an ideal centre for trade and business opportunities apart from being a favourite destination of tourists from around the world.

And he said that the Authority’s strategy is aimed at consolidating cooperation with various international destinations and promoting Sharjah as an exclusive economic and tourism destination and centre of cultural excellence in the region to attract more tourists and investors.  He expressed confidence that the US road show would help the emirate strengthen its position in the US tourism market.  The number of US tourists to the emirate has grown in recent times.

For her part, Mary D. Kane underlined the importance of the Sister Cities International initiative that is aimed at building partnerships between various cities and cultures in 140 countries.  She said that with its distinct cultural profile and its numerous museums, rich history and civilization, Sharjah is ideally positioned to forge partnerships with major cities in the world.

Sister Cities International is a non-profit US initiative aimed at promoting peace and prosperity by creating bonds between people from different cities around the world.  Sister Cities International creates relationships based on cultural, educational, information and trade exchanges, creating lifelong friendships that provide prosperity and peace through “citizen diplomacy.”