UAE-headquartered JA Resorts & Hotels is offering travel agents across the GCC a further opportunity to sign up for the company’s high value incentive programme which rewards them for client bookings at a trio of Dubai properties, including the JA Oasis Beach Tower, JA Palm Tree Court and The Residence at JA Palm Tree Court.
According to Dubai’s Department of Tourism & Commerce Marketing (DTCM), Saudi Arabia remains the number one source market for inbound visitors. In 2012, the amount of visitors to Dubai from Saudi Arabia grew by over 29%, rising from 873,152 in 2011 to 1,128,757.
Saudi Arabia was one of the top five destinations for inbound travelers to the UAE in June 2013, with the total Dubai Airport passenger traffic rising 17.5 percent from a year earlier to 5.54 million people.
Valid until 30th September 2013, the online programme is giving away thousands of dollars worth of diamonds, gold and iPads to the region’s most proactive bookers securing leisure business for JA Resorts & Hotels’ properties, with just 100 room nights required to kickstart the programme rewards.
“This initiative was launched during our recent corporate GCC roadshow, and we have seen a 5.2% rise in business to date from key GCC source markets, which is extremely encouraging,” said Anabela Radosevic, Director of Sales & Marketing, JA Resorts & Hotels.
The programme provides GCC travel agents with the convenience of making bookings through their channel of choice using the incentive booking code, by simply sending the details to a dedicated e-mail address.
“The incentive programme is playing a crucial role in communicating the different JA experiences on offer, and the exciting rewards on offer have got agents talking about us – and booking JA properties – from Kuwait City to Riyadh,” added Radosevic.
Recently released booking statistics also highlight an increased length of stay for GCC visitors in the first six months of the year, rising from an average of four to five nights, which is a positive indicator of the continued attraction of JA Resorts & Hotels’ properties to GCC leisure travellers, as well as Dubai’s perennial appeal.
Programme rewards for booking as the family-focused beach resort, JA Palm Tree Court, are based on a minimum of 100 nights to receive a brand new iPad, or 150 nights to win gold. Situated within the award-winning Jebel Ali Golf Resort, the five-star beach hotel features 15 outlets and three children’s clubs, along with several sports and leisure options such as deep-sea fishing, spa, horse riding, golf and clay shooting.
The Residence at JA Palm Tree Court is the resort’s luxury villa product, featuring a limited collection of one and two-bedroom beachfront suites nestled amongst lush, tropical gardens. Guests enjoy a range of high-end services including butler service, Signature Lounge access and saltwater pool facilities, as well as complimentary babysitting and children’s amenities. Agents can bag an iPad when booking 100 room nights in this exclusive luxury location, or a stunning diamond for 150 nights.
JA Oasis Beach Tower is already a firm favourite with GCC travellers and its two, three and four-bedroom deluxe apartments are ideal for large families. Bookings totalling 250 room nights during the applicable travel dates will win the agent an iPad, or gold for 300 room nights.
For more details and conditions, GCC travel agents can visit http://www.jaresortshotels.com/win. Agents can register at discover-ja.com for the company’s e-learning programme.