GIBTM, the Middle East’s dedicated business platform for the region’s inbound and outbound MICE and Business Travel industry, is set to incorporate a dedicated European Pavilion and Market Focus Networking Event to the show programme this year.

The enhanced focus on Europe will be delivered as a direct result of post show feedback which revealed that Hosted Buyers who attended GIBTM 2013 from countries including UAE, Oman, Jordan, Saudi Arabia, Bahrain, Egypt, Kuwait, Qatar, Turkey, specified a direct interest in placing outbound business there.

IBTM Middle East Meetings Industry Report 2013 confirmed that ‘the forecast for the year ahead is even more positive as can be seen from the 69% of locally based buyers predicting more events for the next 12 months. In addition, 59% of Middle East buyers are forecasting increased budgets for the next twelve months and 30% say budgets will remain the same as last year’.

Exhibiting in the European Pavilion at GIBTM will enable suppliers to meet with a highly targeted audience of buyers and achieve fast market penetration, which will be facilitated through the power of face-to-face meetings. Exhibitors will also be able to obtain competitive intelligence whilst establishing their company as a key player in the meetings and events industry.

The show programme will also include a Market Focus on Europe networking event, which is scheduled to take place on Tuesday 25 March from 8:30am – 10am on the show floor. The session will facilitate business opportunities between exhibitors from Europe and Hosted Buyers who have business to place in Europe.

GIBTM 2014 takes place on the 24-26 March 2014.