Following the success of the ITB Buyers Circle in 2012 and 2013, in 2014 ITB Berlin will once again be offering senior buyers access to a premium circle at the world’s leading travel trade show. This circle offers a limited number of senior buyers from small and medium-sized enterprises as well as from larger companies exclusive benefits while at the show. Starting in early November buyers can register their interest in ITB Berlin, which takes place in March 2014, at www.itbbuyerscircle.com.
Among the many benefits of joining the ITB Buyers Circle are a free ticket to the show and fast lane admission at the entrances, from 9 a.m. if required. The up to 700 hand-picked members of this exclusive group will be able to retreat to the ITB Buyers Circle Lounge, which next year will again be in the Marshall Haus on the Berlin Exhibition Grounds, where guests can make use of a free Wi-Fi service.
“The ITB Buyers Circle offers senior buyers decisive benefits while at the show“, said David Ruetz, head of ITB Berlin. “This year visitors from both Germany and abroad will be able to benefit from these exclusive arrangements. We cordially invite buyers to apply for a place among this privileged circle at ITB Berlin 2014.“ Interested buyers can apply online for one of the sought-after places at www.itbbuyerscircle.com/apply.
Following the last event ITB Berlin conducted a survey of the members of the 2013 ITB Buyers Circle. 90 per cent of the senior buyers announced they would be back to attend next year’s show. A free ticket, fast lane admission at the entrances and free Wi-Fi access were among the benefits that were most appreciated.
Around 600 hand-picked senior buyers representing the international tourism industry joined the exclusive Buyers Circle at ITB Berlin 2013. The international members making up this circle came from Europe, the USA, Canada, South America, Australia, Asia and Africa. At 51 per cent, more than half of its members were from every EU country outside Germany, as well as 38 per cent from non-EU countries. Their overall purchasing power totalled 1.5 billion euros. 61 per cent of the members were tour operators, while 11 per cent represented the corporate travel and MICE sectors.