Recent research conducted by Reed Travel Exhibitions has confirmed that 40% of Regional Hosted Buyers attending GIBTM have confirmed a direct interest in placing outbound business into Asia.
Lois Hall, GIBTM Event Director, Reed Travel Exhibitions commented, “Things are looking very positive for next year with 65% of MENA buyers from our survey also reporting an increase in events placed over the next 12 months with Thailand, Malaysia, Turkey, Sri Lanka, Maldives and Japan being specified as top destinations to place future business. Further to this, we have also seen a substantial increase in regional Hosted Buyers registered with a 30% increase expected to attend the show.”
As a direct result of the increased demand for outbound business into Asia, GIBTM has created a specialist exhibitor pavilion on the show floor, providing a dedicated area for exhibitors from the Asia Pacific region. The new Asia pavilion will provide a meeting area for exhibitors to showcase their products to regional and international visitors as well as Hosted Buyers.
GIBTM 2012 saw a rise in high-quality senior buyers especially from the Middle East and Asia, as well as a 100 percent increase in buyers from Saudi Arabia compared to 2011.
GIBTM 2013 takes place on the 25th – 27th March, 2013.