GTA attends Arabian Travel Market (6-9 May 2013) this year confident in the opportunities for 2013 and beyond that will cement its leadership in the business to business travel industry. Joining almost four decades of experience with the hundred-year heritage of the Kuoni Travel Group, GTA finds itself in an even stronger position than ever before with a strategy to position it at the forefront of fully independent travel (FIT).

The company – among the world’s biggest wholesalers of accommodation, travel services and experiences – expects to ‘grow where the future is’ with more clients selling travel in existing and new source markets, while sourcing ‘global product through selective focus’. It will drive greater success for tourism businesses as consumers have a wider choice when booking through travel retailers.

Among the opportunities are:

  • The Middle East. Despite unrest in the region, the Middle East is still growing for GTA. FIT to Saudi Arabia, the UAE and Oman almost doubled in the last couple of years. Oman could offer future opportunity with the Sultanate investing US $39 million in its tourism infrastructure, Oman Air expanding to serve South Asia, new services by Qatar Airways and Muscat International Airport’s new terminal opening in 2014.
  • Africa. Business in Africa remains largely unaffected by the unsettled environment and Morocco remains among GTA’s highest performing markets. With its increasing economic and tourism profile, Sub-Saharan Africa is also rising and GTA has added 170 African properties in 12 countries with more than half in the southern part of the continent.
  • The Next BRICs. China and India continue to be a core focus for GTA, which recently showcased Asia to some 500 Indian travel agents during roadshow events in Mumbai and Delhi. However, the MIST nations (Mexico, Indonesia, South Korea and Turkey) also present potential, not having been affected by the economic disappointment in other parts of the world. GTA has already expanded its footprint in Indonesia with more than 50 Santika Hotels & Resorts added throughout the islands.
  • Extending core destinations. In the US for instance, although the top 20 US markets are still vital, there’s increasing interest in ‘second tier’ locations. Both hotel chains and consumers are heading to these destinations and GTA will continue to connect them through stronger relationships with travel retailers.
  • Europe. Destination services and experiences continue to be core to GTA’s inventory and further potential may be found in land-based services connected to European river cruises. With passenger numbers increasing 10% annually over the past five years, river cruises rely much more heavily on access to quality excursions and attractions in ports – and GTA will be there to provide these and other services to the industry.

Ivan Walter, GTA’s CEO says: “GTA is at the top of its game right now, exploring these opportunities and many more to ensure we offer the best possible service and widest range of content to businesses selling travel to consumers. As we focus our business on future success, we will continue to enable accommodation and service providers to successfully market and sell their rooms to even more consumers worldwide.”

GTA’s business to business solutions connect hotels and accommodation providers and suppliers of destination services to a global audience of potential customers. We help businesses that sell travel by giving them and their customers – the travelling public – a wide choice of accommodation, services, attractions and experiences in practically every destination in the world.

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