sharjah-leisure13The Sharjah delegation led by the SCTDA includes senior representatives of the emirate’s tourism and hospitality sectors represents the emirate at the Leisure Moscow 2013.

Sharjah has earned itself a prominent and assertive position in the vast tourism and travel market of Russia and CIS (Commonwealth of Independent States) nations, said HE Mohamed Ali Al Noman, Chairman, of the Sharjah Commerce and Tourism Development Authority (SCTDA).

The Sharjah delegation led by the SCTDA is taking part in the high-profile networking event of the leisure tourism industry at the Crocus Expo Exhibition Centre for the 13th consecutive year. The 4-day Leisure Moscow 2013 which opened on Tuesday, is being held from September 17 to 20 in the Russian capital.

Pointing to the massive increase in tourist inflow from the Russian and CIS nations to Sharjah in the last few years, the SCTDA Chairman said that the emirate considers the region as one of its crucial tourism markets and is keen to further expand its share of tourists.  Sharjah received 220,662 Russian tourists during the first half of the year and Russians topped the list of international tourists to Sharjah, constituting 23 per cent of the total number, he pointed out.  Al Noman said this is one of the reasons Sharjah’s flagship airline, Air Arabia, is continuously expanding its network in Russia and CIS region.

Al Noman said that the Authority attaches high importance to the event as it offers an important platform bringing together the key players from the Russian and CIS markets and global tourism and leisure industry.  Generating 19 million outbound tourists annually, the Russian and CIS market is thus very important for Sharjah, he emphasised.

Al Noman hoped that the successful promotion at the Leisure Moscow exhibition will help contribute to the next tourist season that coincides with a series of Sharjah’s renowned festivals including Sharjah Water Festival, Sharjah Light Festival Sharjah, Sharjah International Book Fair and other cultural, fun and entertainment events catering to all age groups.

Sharjah’s 108-sqm pavilion at the exhibition representing the tradition and modernity of Sharjah and heritage, culture and traditions of the Emiratis generated lot of interest amongst the visitors who were provided with information and literature in Russian and English languages.