Sharjah, the Home of Culture, is once again present in all its splendour at the Arabian Travel Market 2013, underway from May 6 to 9 at the Dubai International Convention and Exhibition Centre, and has been attracting considerable interest and attention with several regional and global decision makers in addition to representatives of major tourist destinations, exhibitors and local and international media visiting the Sharjah pavilion.

HE Mohamed Ali Al Noman, Chairman, Sharjah Commerce and Tourism Development Authority said, “Exhibitions like these open a window on the global tourism industry helping the participants to keep abreast of the new developments, trends and strategies in the sector around the world,”.

He expressed his pleasure that the Authority’s showcasing of Sharjah at ATM this year has been very successful with the emirate’s special brand of tourism and marketing attracting the interest and attention of the regional and global industry players on the first two days. This is besides the international and regional trade media’s interest in the recent growth and major investments and developments in Sharjah’s tourism sector.

Al Noman emphasised that the presence at global platforms like the ATM is crucial to promoting Sharjah’s distinct tourism experience and strengthening its position in the regional and global markets.

The elegant 558-square meters Sharjah pavilion at the ATM celebrates the emirate in all its diversity. Promotional literature and various publications and guide books on the emirate in both Arabic and English are available at the stand. They offer a peek into various elements and facets of Sharjah’s tourism experience, including family tourism, cultural and heritage tourism, business tourism, ecotourism besides the numerous tourist attractions and events and festivals that have brought rich laurels and titles to the emirate in  recent years, most notably, the Capital of Arab tourism for 2015 and Cultural Capital of the Islamic World for 2014.