Emirates, the global connector of people and places, received international recognition for its onboard amenities, winning top honours for its Business Class Amenity Kits and children’s give away at the recent TravelPlus Airline Amenity Bag Awards 2013 held in Hamburg .
Emirates was judged best in three categories: Business Class-Female (Middle East); Business Class-Male (Middle East); and Children’s Goody Bag or Give Away (Under 6 years). The judging criteria placed emphasis on how the amenity kits were designed with the traveller in mind, and measured how the kits stacked up against trend, pleasure, luxury, usability and style ratings. A total of 120 entries were considered for the 20 different awards categories.
“We are very proud to win Gold in three categories at the TravelPlus Amenity Bag Awards 2013. Our premium class passengers love our amenity kits and we have received lots of very positive feedback on the quality of our products, and how they look and feel special,” said Robin Padgett, Emirates’ Senior Vice President Catering.
“When designing our amenity kits, we carefully consider what our passengers want and how we can balance the luxury, quality, function and aesthetics. Emirates amenity kits contain useful travel essentials from well-known brands including exclusive Bvlgari products. The fact that most of our passengers take their kits from the aircraft speaks volumes for how our customers perceive the value and usability of the products,” he added.
Emirates’ female and male First Class kits were also shortlisted in their respective categories in this year’s awards. Last year, Emirates won the top prize in the First Class-Female kit category.
In the category for Children’s Goody Bag or Give Away (Under 6 years), Emirates’ latest edition of the ‘Fly With Me Monster’ collection received the top prize. The collection includes blanket buddies, seatbelt critters and magnetic sketchers.
First launched in 2012, Emirates’ ‘Fly With Me Monster’ collection is a range of original monster characters each with their own personalities and traits. Each monster got its unique name from nominations received from across the globe – from Emirates’ 2.8 million-strong Facebook community, its employees across 80 countries, to Emirates’ Skywards Skysurfer members.
“Families have come to expect stress-free travel with Emirates. On our part, we are always looking for new and interesting ways to engage our young travellers when they fly with us. We work hard to ensure that the journey is part of the fun, and all of our toys and children’s products, including our ‘Fly With Me Monster’ collection, are designed in that spirit,” Mr Padgett said.
Last year, Emirates gave away 2.4 million amenity kits to its premium customers, while nearly 3.5 million monster toys have been distributed to Emirates’ young customers since their launch in 2012.
The TravelPlus Airline Amenity Bag Awards was launched in 2009 to celebrate the best amenity bags across all cabin classes among the world’s leading airlines and the number of awards categories has since increased.